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Theories of Communication Chapter 1 focused on the developmental stages of Communication and summed up Communication as a complex and dynamic process leading to the evolution of meaning. The study of communication and mass media has led to the formulation of many theories: These were termed "normative theories" by McQuail in the sense that they "mainly express ideas of how the media ought to or can be expected to operate under a prevailing set of conditions and values.
Under an Authoritarian approach in Western Europe, freedom of thought was jealously guarded by a few people ruling classeswho were concerned with the emergence of a new middle class and were worried about the effects of printed matter on their thought process.
Steps were taken to control the freedom of expression. The result was advocacy of complete dictatorship. The theory promoted zealous obedience to a hierarchical superior and reliance on threat and punishment to those who did not follow the censorship rules or did not respect authority.
This theory stemmed from the authoritarian philosophy of Plato - B.
Communication theory is a field of information theory and mathematics that studies the technical process of information and the process of human communication. Discussion. Maslow has been a very inspirational figure in personality theories. In the ’s in particular, people were tired of the reductionistic, mechanistic messages of the behaviorists and physiological psychologists. COLLEGE OF ARTS & SCIENCES COMMUNICATION Detailed course offerings (Time Schedule) are available for. Summer Quarter ; Autumn Quarter ; COM Introduction to Communication (5) I&S/VLPA Introduces theories and research in communication. Explores the myriad ways scholars approach fundamental issues of contemporary human communication.
Cwho thought that the State was safe only in the hands of a few wise men. Thomas Hobbes -a British academician, argued that the power to maintain order was sovereign and individual objections were to be ignored.
Engel, a German thinker further reinforced the theory by stating that freedom came into its supreme right only under Authoritarianism. The world has been witness to authoritarian means of control over media by both dictatorial and democratic governments. Libertarianism or Free Press Theory This movement is based on the right of an individual, and advocates absence of restraint.
The basis of this theory dates back to 17th century England when the printing press made it possible to print several copies of a book or pamphlet at cheap rates.
The State was thought of as a major source of interference on the rights of an individual and his property. Libertarians regarded taxation as institutional theft.
Popular will vox populi was granted precedence over the power of State. Milton in Aeropagitica inreferred to a self righting process if free expression is permitted "let truth and falsehood grapple. Libertarians argued that the press should be seen as the Fourth Estate reflecting public opinion.
What the theory offers, in sum, is power without social responsibility. In their book Four Theories Of Press, they stated "pure libertarianism is antiquated, outdated and obsolete. The commission found that the free market approach to press freedom had only increased the power of a single class and has not served the interests of the less well-off classes.
The emergence of radio, TV and film suggested the need for some means of accountability. Thus the theory advocated some obligation on the part of the media to society. A judicial mix of self regulation and state regulation and high professional standards were imperative.
Social Responsibility theory thus became the modern variation in which the duty to one"s conscience was the primary basis of the right of free expression. It was thought that the entire mass media was saturated with bourgeois ideology. Lenin thought of private ownership as being incompatible with freedom of press and that modern technological means of information must be controlled for enjoying effective freedom of press.
The theory advocated that the sole purpose of mass media was to educate the great masses of workers and not to give out information.The application of theories, principles and models of communication in education and training.
Introduction: Communication is a process of exchange of facts, ideas, opinions and a means that individuals or organizations share the meaning and understanding with one another.
Humanistic theories can focus upon motivation, and within the field of education, Maslow and Kolb are the two key humanist theorists who examined motivation. Teachers can use Maslow’s motivators, which are identified within his seminal “Hierarchy of Needs” in curriculum design. Theories of Communication Chapter 1 focused on the developmental stages of Communication and summed up Communication as a complex and dynamic process leading to the evolution of meaning.
Expectancy violations theory (EVT) is a theory of communication that analyzes how individuals respond to unanticipated violations of social norms and expectations. The theory was proposed by Judee K. Burgoon in the late s and continued through the s and s as "nonverbal expectancy violations theory", based on Burgoon's research studying proxemics.
COLLEGE OF ARTS & SCIENCES COMMUNICATION Detailed course offerings (Time Schedule) are available for.
Summer Quarter ; Autumn Quarter ; COM Introduction to Communication (5) I&S/VLPA Introduces theories and research in communication. Explores the myriad ways scholars approach fundamental issues of contemporary human communication.
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