Creating a Vision and Mission statements. The starting point of the process is initial assessment of the firm. Business' vision answers the question:
Public Domain Harley-Davidson is the fifth biggest motorcycle manufacturer in the world. The SWOT analysis indicates the internal strategic factors strengths and weaknesses and external strategic factors opportunities and threats most relevant in the business. Harley-Davidson can benefit from more aggressive expansion to negate the effects of aggressive competition.
This condition has also established a stable base of loyal customers. This element of the SWOT analysis tackles the internal strategic factors that prevent the company from maximizing its performance.
For example, the company focuses mainly on chopper motorcycles. Harley-Davidson is also weak because most of its sales are generated in North America. The company has insignificant or nonexistent sales in developing countries. In relation, Harley-Davidson has a limited supply chain that hampers potential expansion in the global motorcycle market.
In this element of the SWOT analysis, it is shown that Harley-Davidson must overcome its weaknesses to support global growth and expansion.
This element of the SWOT analysis identifies external strategic factors that can facilitate business growth and development. Global expansion Product diversification Alliances with complementary businesses Harley-Davidson has the opportunity to expand, especially in developing markets.
Also, the company can broaden its product mix to include a more diverse array of motorcycles and related products. In addition, Harley-Davidson has the opportunity to establish business alliances to increase its market reach, similar to its partnership with Lehman Trikes.
As shown in this element of the SWOT analysis, Harley-Davidson has significant opportunities to grow its business, especially internationally. The following are notable threats against Harley-Davidson: Aggressive competition Imitation Increasing preference for electric vehicles Aggressive competition threatens Harley-Davidson.
For example, Toyota and other motorcycle manufacturers are aggressive in selling low-cost products. Moreover, the environmentalism trend has a negative impact on Harley-Davidson, whose products and brand are known for internal combustion engines.
In this element of the SWOT analysis, Harley-Davidson must implement product innovation strategies to address the threats to its business. The global motorcycle market presents opportunities for growth. However, Harley-Davidson has a narrow product mix, a limited market reach, and a limited supply chain.
The company also needs to address the environmentalism trend. Thus, the following are the recommendations for Harley-Davidson to further grow its business: Broaden the product mix through innovation and diversification Globally expand, especially in developing markets Globally expand the supply chain Innovate to make Harley-Davidson brand and products environmentally friendly References Harley-Davidson, Inc.
Recent research on team and organizational diversity: SWOT analysis and implications. Strengths, weaknesses, opportunities and threats SWOT analysis. The Handbook of Human Performance Technology, Making SWOT analysis work.
SWOT analysis from a resource-based view. Journal of Marketing Theory and Practice, Copyright by Panmore Institute - All rights reserved.This firs report focuses on the strengths, weaknesses, opportunities, and threats (SWOT) and includes the following sections. First, the major concepts related to the SWOT analysis will be defined.
Second, those concepts will be applied to the specific case of Johnson and Johnson. Johnson, b). For those actively involved in the research and practice of couples therapy, this book offers a significant conceptual shift as well as several significant additions and modifications to .
The Lyndon B. Johnson School of Public Affairs was named in his honor, as is the Lyndon B. Johnson National Grassland. Also named for him are Lyndon B. Johnson High School in Austin, Lyndon B.
Johnson High School in Laredo, Lyndon B. Johnson Middle School in Melbourne, Florida, and Lyndon B. Johnson Elementary School in Jackson, Kentucky. Often, company’s internal factors are seen as both, strengths and weaknesses, at the same time.
It is also hard to tell if a characteristic is a strength (weakness) or not. For example, firm’s organizational structure can be a strength, a weakness or neither!
Johnson & Johnson is the American company, engaged in the research and development, manufacture and sale of a broad range of health care products. Being a public company, Johnson & Johnson (J&J) is listed on the NYSE and its common stock is a part of the Dow Jones Industrial Average.
tion of resources and competences’ Johnson et al. (). The SWOT analysis is a popular and versatile tool, but it involves a lot of subjective deci- 4 Strengths and weaknesses are considered to be internal factors over which you have some measure of .